From CAD to Cloud: Building Scalable Digital Twins with Katana & Omniverse at CES 2025
The lights of Las Vegas were bright, but inside CES 2025, the real spotlight was on what Katana Studio brought to the show floor. Crowds gathered around immersive demos of scalable digital twins—photorealistic, interactive models powered by NVIDIA Omniverse and Katana’s proprietary COATCreate platform. This wasn’t just tech on display, it was a clear vision for the future of product design, marketing, and customer engagement.
From concept validation to interactive sales experiences, digital twins are rapidly becoming a critical tool for industries like automotive and manufacturing. Katana’s live demonstrations proved the technology’s impact extends far beyond engineering, offering real business advantages in speed, cost, and creative possibilities.
Understanding Digital Twins and Their Business Value
A digital twin is a high-fidelity virtual representation of a physical product, environment, or process. Unlike static 3D models, a digital twin updates dynamically, reflecting the latest design data, environmental factors, or performance metrics.
For modern enterprises, the benefits are substantial:
- Rapid iteration without physical prototype costs
- Enhanced realism for marketing, sales, and stakeholder presentations
- Global accessibility through cloud delivery and XR spatial streaming
- Lower costs from workflow efficiencies and asset reuse
In automotive, where complex designs and long development cycles are the norm, the ability to simulate and refine concepts virtually is a competitive edge. Adding immersive access via XR turns these digital twins into powerful decision-making tools and customer engagement platforms.
Katana and NVIDIA Omniverse at CES 2025
On the CES floor, Katana showcased NVIDIA Omniverse digital twins in action. Using authentic automotive CAD data, the team created fully navigable, hyper-realistic environments viewable in real time on devices like the Apple Vision Pro.
The demonstrations highlighted:
- XR spatial streaming for untethered, high-quality visualization
- OpenUSD integration for seamless data flow between platforms and tools
- Photorealistic rendering that brought every trim, texture, and lighting scenario to life
It was a working example of a complete CAD-to-cloud pipeline, designed for both technical accuracy and high-impact visual presentation.
Technical Deep-Dive: COATCreate’s Scalable Approach
The backbone of the CES 2025 showcase was Katana COATCreate, the studio’s advanced asset management and collaboration platform. Built for scale, COATCreate accelerates digital twin production by managing:
- Version control for complex CAD datasets
- Real-time adjustments to materials and lighting within Omniverse
- Automated optimization for XR and web-based streaming
- Asset reuse across campaigns and global markets
With COATCreate, updates that once required lengthy manual rework can now be applied instantly. Designers, engineers, and marketers can collaborate simultaneously, ensuring alignment without slowing progress. The result is faster production, reduced costs, and consistent output quality.
Real-World Applications and Future Implications
Scalable digital twins have uses that reach far beyond CES demonstrations. Businesses are already applying the technology for:
- Automotive launches: Configurators with real-time, hyper-accurate visuals
- Manufacturing: Virtual simulations of facilities for efficiency gains
- Training: Immersive, risk-free simulations for staff development
- Retail: Interactive 3D experiences that let customers explore products before purchase
As devices like Apple Vision Pro become more mainstream, the expectation for rich, streaming-ready digital content will grow. Companies that adopt now will gain advantages in speed to market, customer engagement, and cost efficiency.
Katana’s fusion of NVIDIA Omniverse capabilities with COATCreate infrastructure delivers a future-ready solution for brands aiming to lead in immersive, data-driven product visualization.
Ready to Build Your Own Digital Twin?
Katana Studio’s CES 2025 presence proved that the future of product visualization is scalable, immersive, and cloud-powered. Whether you want to accelerate design workflows, expand your marketing toolkit, or create new kinds of customer experiences, digital twin technology offers the bridge from concept to reality.
If you’re ready to bring your products to life in stunning, interactive detail, Katana can help you get there.
Contact us today to start your digital twin journey.
