Revolutionizing Content Production: How Katana’s COATCreate & NVIDIA Omniverse Cut CGI Asset Time by 70%
In automotive marketing and digital storytelling, speed is the currency of success. Product launches run on fixed schedules, and audiences expect hyper-realistic imagery that captures every curve, reflection, and detail. Yet traditional CGI workflows can feel like a weight pulling production down, slowing momentum when it matters most. Katana set out to change that, transforming real-time CGI production from a process that once took weeks into one that can be completed in just days.
With our COATCreate platform working in perfect sync with the powerhouse capabilities of NVIDIA Omniverse, we’ve expanded what’s possible for creative directors, CGI specialists, and enterprise marketing teams. The results speak for themselves: CGI assets produced up to 70% faster, lower production costs, and visual quality so precise it commands attention in the showroom and on any screen around the world.
The Challenge with Traditional CGI Production
The conventional approach to CGI content creation has always had two major pain points: time and iteration.
First, each stage—modeling, texturing, lighting, rendering—has typically been a siloed process, requiring specialized teams and lengthy handoffs. Second, feedback loops between creative directors, brand teams, and production partners can stretch timelines even further. This is especially true in automotive marketing, where every curve, reflection, and finish has to meet brand-precise specifications before a campaign can launch.
As a result, brands often face a trade-off between quality and speed. For those working in global markets with tight release schedules, that compromise can cost competitive advantage.
How Katana and NVIDIA Omniverse Changed the Game
Katana recognized a chance to break free from the bottlenecks holding CGI teams back by pairing the collaborative power of NVIDIA Omniverse with the streamlined asset management of our COATCreate platform. Omniverse fuels real-time collaboration across teams, giving artists, designers, and decision-makers the ability to see updates instantly, so even the smallest creative tweaks can be approved on the spot without waiting for overnight renders. COATCreate adds another layer of precision, serving as a robust content orchestration system that keeps every asset version, texture, and lighting setup neatly organized, easy to access, and ready to be repurposed across campaigns.
This combination does more than save hours in the review process. It redefines how CGI production efficiency is measured. The work is no longer bound to a rigid, step-by-step chain where one task must finish before the next begins. Instead, multiple workflows run side by side, accelerating production and unlocking a more dynamic, creative process.
Case Study: Nissan Virtual Garage
One of the most compelling NVIDIA Omniverse use cases at Katana comes from our work on Nissan’s Virtual Garage. The task was ambitious: produce a full suite of photorealistic CGI assets for a major vehicle launch, spanning multiple markets, all within a compressed timeline.
Using the Katana NVIDIA partnership approach, our team tapped COATCreate for precise asset version control while Omniverse handled real-time adjustments to materials, lighting, and environmental settings. When Nissan’s design team wanted to preview different trim packages or experiment with paint finishes, the changes appeared instantly, giving marketing leads the ability to make creative decisions in the moment.
The impact was dramatic. A production cycle that would normally require 10 to 12 weeks was completed in just over four weeks, cutting the timeline by 70 percent. Costs dropped substantially thanks to faster delivery and the ability to adapt and reuse assets across markets without starting from scratch. The final visuals not only met but exceeded expectations, allowing Nissan to roll out its digital campaign in perfect sync with the physical product launch.
The Business Impact of Faster, Smarter CGI
The benefits of real-time CGI production go well beyond meeting deadlines. For enterprise-level brands, a faster content pipeline means:
- More agility: Marketing teams can respond to market shifts, competitor moves, and seasonal trends with new creative without the long lead times of traditional workflows.
- Lower production costs: Efficiency gains free up budget to expand creative scope, test multiple campaign variations, or invest in other marketing channels.
- Consistent global quality: Centralized asset management ensures that every regional market receives the same high-quality CGI assets, reducing inconsistencies and protecting brand integrity.
In industries like automotive, where product cycles and consumer attention move quickly, the ability to deliver fresh, high-quality content faster can be the difference between leading the market and catching up to it.
Looking Ahead: The Future of CGI with Katana
We believe that the combination of COATCreate and NVIDIA Omniverse is only the beginning. As rendering technology continues to evolve and AI-driven asset creation becomes more advanced, the potential for near-instant content adaptation across multiple platforms is within reach.
For creative directors and CGI specialists, this means a future where production time is no longer the limiting factor in creative vision. For enterprise decision-makers, it’s a direct path to more campaigns, higher ROI, and faster go-to-market strategies.
Partner with Katana
If you’re ready to move beyond the constraints of traditional CGI workflows, Katana’s COATCreate platform and NVIDIA Omniverse integration offer a proven, scalable solution. Whether you’re planning your next product launch or looking to overhaul your entire content production pipeline, we can help you get there—faster, better, smarter.
Let’s talk about your next big idea.
